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We found an interesting white paper at ComputerWeekly.com.
A Vodafone white paper that was published on August 2009. With cost reductions high on its agenda, Bristol Water wanted to increase efficiencies across departments. Its aim was to cut overheads and help deliver even greater levels of service, increasing efficiencies across departments. The white paper “Mobile email- Lead balloon or Silver Bullet?” suggests cutting down costs by using mobile email while better serving clients.
Is this really an easy and inexpensive method to serve customers, increasing responsiveness and productivity or is this use for mobile email a gimmick? We would like to hear from you.
References:
*The article: “Mobile email- Lead balloon or Silver Bullet?” http://campaigns.vodafone.co.uk/resources/downloads/22133_VOD_MobileEmailBCWhitePaper_A4_lr.pdf
*Vodafone critical response Time Index,2009. commisioned annually by Vodafone UK and carried out by opnion matters.
*Ipsos Reid, Blackberry ROI Study. Nov 2007. Ipsos Reid is a leading independent market research firm. The cited research was based on replies from 532 end users and 705 IT managers.
*August 2009, Vodafone Limited.
